About

I've spent 25 years finding out what businesses are actually worth.

Usually the hard way, with my own name on the paperwork.

I started building companies before most of these categories had names.

Audio Lunchbox was digital music before the majors believed in it. HYFN was social advertising infrastructure before the platforms had built it themselves. TONIK+ was an AI-driven video intelligence platform, built well before anyone was putting "AI" in a deck. All three grew. All three sold.

Then I bought football clubs. Campobasso in Italy, Dagenham & Redbridge in England. Ran them, sold them. Today Brooklyn FC sits inside North Sixth Group, where I'm Chairman.

Morgan Harris on the pitch at Campobasso
Campobasso. The customer tells you within ninety minutes whether you got it right.

Five exits total. What that number actually bought me isn't bragging rights — it's the experience of being on the wrong end of a diligence question with no good answer, and learning exactly what buyers care about before they tell you.

Built, run, sold

  • Three companies across digital music, digital media and marketing technology.
  • Two professional football clubs. Owned, operated, exited.
  • TONIK+, an AI-driven video intelligence platform, built before anyone called it AI.

Why deals, and why now.

Because I've watched too many good operators get a bad outcome at the only moment that counted. They spent fifteen years building something real and then had one negotiation, against a buyer who does this professionally, with an advisor who had never run a company.

I've been the seller. I'm now the buyer — as Chairman of North Sixth Group I look at agency deals constantly and pass on most of them. I know why they get passed on. That's a useful thing to know before you go to market rather than after.

What I run today.

Chairman of North Sixth Group, a platform of marketing agencies serving global brands. The group also owns professional sports teams and affiliated sports-focused businesses — Brooklyn FC is one of its clubs. Founder of KRMA, which has spent the better part of a decade serving one of the most demanding brands on the planet. Owner of West of Fairfax, a Los Angeles social and content agency.

The club matters more than it sounds. When you own one, marketing isn't a line item — it's the entire business, and the customer tells you within a week whether you exist.

Brooklyn FC playing under floodlights at Maimonides Park, Coney Island
Brooklyn FC at Maimonides Park, Coney Island.

How I work.

I'm direct. If your business isn't sellable yet, you'll hear it on the first call. If a deal you're excited about is priced on revenue that won't survive the transfer, I'll show you the math. If the honest answer is that you don't need me, that's what you'll get — along with who you do need.

I don't do six-month discovery. I don't produce strategy documents nobody reads. I don't confuse activity with progress.

I live in Nashville. I work in Los Angeles, New York and London. I'm on a plane a lot.

Thirty minutes. No deck.

Tell me what you're trying to get done — a deal, an exit, an agency problem, an empty seat. I'll tell you what I'd do and whether I'm the right person to do it.