Work with me
Three ways to work together.
Offer 01
The 30-Day Marketing Diagnostic
Most companies don't need a new strategy. They need an honest accounting of the one they've got.
What happens
- Week 1I interview you, your marketing team, your sales lead and your agency. I get access to your analytics, your ad accounts, your CRM and your last 12 months of marketing spend.
- Week 2I audit the funnel end to end: positioning, channels, creative, media efficiency, site conversion, CRM hygiene, attribution, agency scope and pricing.
- Week 3I benchmark your spend and performance against what I see across a portfolio of brands every day.
- Week 4I deliver findings and a 90-day operating plan, live, to you and whoever you want in the room.
What you get
- A written findings document — what's working, what's wasted, what's missing.
- A 90-day plan with owners, sequencing and budget.
- A line-by-line read on your agency and vendor spend, with a recommendation on each.
- One follow-up session 30 days later to check execution.
What it costs
Fixed fee, quoted on the call. No hourly, no overage.
The catch
There isn't one. The plan is yours whether you hire me or not. About half of the companies I do this for hire me afterward. The other half execute it themselves, which is a fine outcome.
Offer 02
Fractional CMO
I become your marketing leader. Not an advisor to your marketing leader — the leader.
Typical shape
- Two days a week, or the equivalent spread across the month
- Six-month minimum, then month to month
- Weekly leadership meeting with your team
- Monthly business review with you: number, spend, plan, risks
- Quarterly board or investor material — written by me, defended by me
What I take off your plate
- Marketing strategy and the 90-day operating plan
- Budget ownership and channel allocation
- Hiring, managing and developing your marketing team
- Agency selection, negotiation, scoping and management
- Brand positioning and messaging architecture
- Content, social and creator strategy
- Paid media oversight and performance accountability
- PR and earned media direction
- Reporting your board actually reads
Who it's for
$3M–$50M in revenue. A CEO or founder who is currently the de facto CMO and shouldn't be. Or a marketing team with real talent and no altitude above it.
Who it's not for
Companies looking for cheap execution. I don't run your ads or post your content. I hire and manage the people who do.
Offer 03
Advisory and Board Work
For CEOs who already have a capable marketing lead and want a senior operator behind them.
- Monthly strategy session with you and your marketing lead
- On-call for the decisions that can't wait for the monthly
- Quarterly deep dive on plan, spend and team
- Board and investor meeting prep
- Introductions across my network — agencies, talent, creators, media and capital
Cash, equity, or both. I take a small number of these.
Book a callWhat this costs.
I don't publish rates because the work isn't standardized and I won't pretend it is. Here's the honest frame:
A capable full-time CMO in your market costs $250K–$400K all-in, plus equity, plus recruiting fees, plus a six-month ramp, plus the risk you got it wrong.
A fractional engagement with me is a fraction of that, with no ramp, no severance risk, and a six-month commitment instead of a multi-year bet.
The diagnostic is a fixed fee and is deliberately small enough that it's not a board-level decision.
We'll cover numbers on the first call. I won't waste your time if we're not in the same universe.
Work across brands including
Thirty minutes. No deck.
Tell me what's not working. I'll tell you what I'd do about it, and whether I'm the right person to do it.