Proof

Twenty-five years. Three exits. A lot of scar tissue.

I'm not going to show you a wall of logos I touched once. Here's what I've actually built and what it taught me.

Building an agency around the world's hardest client

The situation: Founded a marketing and communications agency and won an anchor relationship with one of the most demanding brands in the world — a client with no tolerance for slippage, ambiguity or spin.
What I did: Built the operating discipline to hold it. Scoped the work so the margin survived the service level. Staffed senior. Kept the relationship for the better part of a decade.
What it means for you: I know the difference between an agency that delivers and one that performs delivering. When I evaluate your partners, I'm using that standard.

The situation: Acquired a Los Angeles social and content agency with real creative talent, real client relationships, and no margin discipline.
What I did: Rebuilt the leadership team. Restructured compensation so the people driving revenue shared in it. Stripped out overlapping software, redundant vendors and contractors billing against work that had already churned. Rebuilt go-to-market with a defined pipeline, CRM and a sales motion instead of relationships-and-hope.
What it means for you: I can read a P&L and tell you where marketing money is actually leaking. Most CMOs can't. It's usually not the media budget.

The situation: Built and sold three businesses across digital music, digital media and marketing technology.
What I did: Grew each to a point where a strategic buyer wanted it, then got it through diligence.
What it means for you: If you're building toward a sale or a raise, I know what the buyer's diligence team opens first — and it's rarely the brand deck. It's cohort retention, CAC payback, revenue concentration and whether your growth survives without the founder.

The situation: Co-owner and board member of a professional football club.
What I did: Marketing where the product is emotion, the inventory is perishable, and the customer decides in a week whether you exist.
What it means for you: Fan-building and brand-building are the same discipline. Most consumer brands are running loyalty programs when they need supporters.

Tell me what's not working. I'll tell you what I'd do about it, and whether I'm the right person to do it.