Five exits — three companies, two football clubs
- The situation
- Built and sold five businesses — three across digital music, digital media and marketing technology, two in professional football.
- What I did
- Grew each to the point a strategic buyer wanted it, then got it through diligence without the deal re-trading.
- What it means for you
- I know what a buyer's diligence team opens first, and it's rarely the brand deck. It's revenue concentration, contract terms, key-person risk and whether the business survives the founder walking out.


