The five questions that reveal whether your agency is earning its retainer
I own agencies. I also fire them. Here's the five-question audit I run before I recommend either.
Agency management · 3 min
Insights
Things I've learned, written down.
Short, specific, and free of the word "leverage."
The real economics of a football club: what the TV money hides
The money at the top of the game falls from the sky. The money in the rest of the game has to be built, seat by seat.
Sports business · 3 min
What a marketing P&L should actually look like at $10M in revenue
Real percentages, real line items, and the three places founders consistently hide money from themselves.
Marketing operations · 3 min
Three clubs, two continents: what owning football taught me about money
Italy, England, Brooklyn. The game looks different in each. The lessons keep repeating.
Sports ownership · 3 min
Why your CAC is fine and your retention is killing you
You have spent a year optimizing the cheapest part of the problem.
Growth · 2 min
Buying a football club is a company deal with worse diligence
Same deal mechanics, less information, and an asset that can move a tenth of its value on a penalty call.
Sports and M&A · 3 min
What I learned about brand from owning a football club
Nothing teaches you the difference between a brand and a logo like a customer base that will outlive you and is not afraid to boo.
Brand · 3 min
The real cost of a full-time CMO — the number nobody puts in the offer letter
The salary is the smallest line in the calculation. Here is the whole one.
Leadership · 2 min
How to run a 90-day marketing plan when you have nine people, not ninety
Enterprise planning frameworks will bury a small team. Here is the version that survives contact with reality.
Marketing operations · 3 min
One useful thing, every week.
A statistic, a benchmark, or a hard-won lesson you can use in your next marketing meeting. No promotion, no “thought leadership,” unsubscribe whenever.
Thirty minutes. No deck.
Tell me what you're trying to get done — a deal, an exit, an agency problem, an empty seat. I'll tell you what I'd do and whether I'm the right person to do it.