The five questions that reveal whether your agency is earning its retainer
I own agencies. I also fire them. Here's the five-question audit I run before I recommend either.
Agency management · 3 min
Insights
Things I've learned, written down.
Short, specific, and free of the word "leverage."
What a marketing P&L should actually look like at $10M in revenue
Real percentages, real line items, and the three places founders consistently hide money from themselves.
Marketing operations · 3 min
Why your CAC is fine and your retention is killing you
You have spent a year optimizing the cheapest part of the problem.
Growth · 2 min
What I learned about brand from owning a football club
Nothing teaches you the difference between a brand and a logo like a customer base that will outlive you and is not afraid to boo.
Brand · 3 min
The real cost of a full-time CMO — the number nobody puts in the offer letter
The salary is the smallest line in the calculation. Here is the whole one.
Leadership · 2 min
How to run a 90-day marketing plan when you have nine people, not ninety
Enterprise planning frameworks will bury a small team. Here is the version that survives contact with reality.
Marketing operations · 3 min
One useful thing, every week.
A statistic, a benchmark, or a hard-won lesson you can use in your next marketing meeting. No promotion, no “thought leadership,” unsubscribe whenever.
Thirty minutes. No deck.
Tell me what's not working. I'll tell you what I'd do about it, and whether I'm the right person to do it.