Speaking
How agencies scope, price, staff and mark up — from someone who owns three of them. How to read a scope of work, what a fair margin actually is, and the five questions that expose an underperforming partner in one meeting. Uncomfortable for the agencies in the room. Very popular with everyone else.
What acquirers actually diligence, why most founders optimize for the wrong metrics, and how to build a marketing function that survives the founder leaving. Drawn from three exits.
What professional sports understands about audience that consumer brands still don't. Building supporters instead of buyers, and why loyalty programs are the wrong answer to a belonging problem.
Where creator-led marketing genuinely outperforms, where it's theater, and how to build a program that scales past one lucky post.
Tell me the audience, the date and what you want them to walk out believing. I'll tell you if I'm the right fit.
Get in touchTell me what's not working. I'll tell you what I'd do about it, and whether I'm the right person to do it.