The 30-Day Marketing Diagnostic
In 30 days, you'll know exactly where your marketing money is going and what it's buying you.
Fixed fee. Fixed scope. The plan is yours whether you hire me or not.
Most companies don't need a new strategy. They need an honest accounting of the one they've got.
What happens
- Week 1I interview you, your marketing team, your sales lead and your agency. I get access to your analytics, your ad accounts, your CRM and your last 12 months of marketing spend.
- Week 2I audit the funnel end to end: positioning, channels, creative, media efficiency, site conversion, CRM hygiene, attribution, agency scope and pricing.
- Week 3I benchmark your spend and performance against what I see across a portfolio of brands every day.
- Week 4I deliver findings and a 90-day operating plan, live, to you and whoever you want in the room.
What you get
- A written findings document — what's working, what's wasted, what's missing.
- A 90-day plan with owners, sequencing and budget.
- A line-by-line read on your agency and vendor spend, with a recommendation on each.
- One follow-up session 30 days later to check execution.
What it costs
Fixed fee, quoted on the call. No hourly, no overage.
The catch
There isn't one. The plan is yours whether you hire me or not. About half of the companies I do this for hire me afterward. The other half execute it themselves, which is a fine outcome.
Thirty minutes. No deck.
Tell me what's not working. I'll tell you what I'd do about it, and whether I'm the right person to do it.